GRAPHIC DESIGN

Client

LEMKUS

Industry

FASHION

BRIEF

I was tasked with to designing a working mobile app prototype of no more than 5 click-through pages of a popular brand. I chose Jack Lemkus, sourced the correct brand components and then built the app using the tools contained within Adobe XD.I utilized my skills to identify a target audience and to create a relevant persona for that brand.

TARGET AUDIENCE

Demographics

18-30 year old people who want the latest sneakers and clothes. Male & Female They are based around the CBD. They are in college or work jobs.

Psychographics

They are always on social media, scrolling through twitter for the latest news and trends. They spend time on Instagram to share photos of their outfits with friends. They enjoy going to parties and clubs.