PORTFOLIO
Hello. I’m Khwezi Major, and this is my website. It showcases my work as a copywriter, content creator and graphic designer. Get my bio here, or check out some of my work below.
ONLINE CONTENT & COPYWRITING
HOW TO UNDERSTAND WOMEN
I recount my turbulent journey with women, during which time I discovered the creepy male gaze, treasure hunts, objectification and figuring out how to view women. Along the way I offer people the secrets and best practices they need to boost the quality of their relationship with women. Read the article here.
OLD BUCK'S NEW LOOK (RADIO)
I wrote a radio script and coordinated a content plan, including live reads and endorsements in key regions (Eastern and Western Cape) for Old Buck's new look. The focus was on leveraging local authenticity to build trust and engagement.
THE FEEL GOOD VLOG (WEBSITE)
The idea is to have the website be a creative hub, which creators can visit to source inspiration. This website will feature Graphic Designers, Directors, Video Editors as well as Content Creators sharing their creative process, what brings them inspiration and what makes them feel good in the sense that drives them to being artists. Visit the website here.
FEEL THE PASSION WITH
EXTREME’S NEW FLAVOUR!
I wrote a website mailer for Extreme’s new Passion Fruit flavor, crafting vibrant and energetic copy to excite consumers and drive trial. The mailer highlighted the bold new taste, encouraged engagement with the brand, and reinforced Extreme’s positioning as the go-to drink for the ultimate refreshment. Read here.
CELEBRATING GOLDEN MOMENTS WITH THE SPRING BOKS
I crafted a newsletter for Klipdrift announcing the return of its rugby-themed mobile game, reinforcing the brand’s support for the Springboks and driving sign-ups with a strong call to action highlighting prizes worth R150K. Read the newsletter here.
PODCASTING
THE MAN'S DIGEST
I created a podcast trailer for Sorbet Man. We interview real people (non-celebs). Sit down with actual clients and pick their brains to find out what makes a Sorbet man. This will be a self-help podcast, we ask people to share how they take care of themselves not just physically but also mentally which is as important.
SOCIAL MEDIA
TANQUERAY X MAXHOSA
CAPTAIN MORGAN
THREE SHIPS WHISKY
1LIFE INSURANCE
EDITORIAL CONTENT
I was asked to compile a feature that highlights people moving the needle for youth in South Africa. Read the full article here.
What I Do
BLOG POSTS
EDITORIAL CONTENT
WEBSITE COPY
BODY COPY
CONTENT PLANNING
SOCIAL MEDIA